Digital Fan Clubs | Shelley
Building paid and free subscription fan clubs on mobile and tablets with all social interactions in a single app, designed to monetize fan bases.
digital fan club, digital fan clubs, mobile fan club, fan club, artist app, athlete app, music app, celebrity app, chef app, sports app, paid subscription app, mobile apps, mobile fan app, formula one app, branded app, custom app, fan data, fan intelligence, geo-location of fans, push notification to fans, electronic dance music, festival app, event and venue app, Shelley Taylor, digital entertainment
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Author: Shelley

  |   Social Networks

Living in a bubble

Living in a bubble might be OK if you owned the bubble. But what if Big Brother owns the bubble? And what if someone else has control over the air you breath or the information and content that feeds your brain – in this bubble?   We...

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11 February
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back-to-the-future
  |   Fans

Is physical the new digital?

The only thing that there is a limited amount of in our new digital world is physical presence, face-to-face time. Over the last 10 years most of us have spent more and more time ‘virtually’ socializing through social networks. But before we had to physically...

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17 December
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  |   Music

Heritage and Seattle Jazz

This week I was reminded about the long thread that connects us to history and our ancestors, and how we are all so influenced by our past, even the past before we were born.   I come from a long line of musicians. My grandmother, Evelyn Bundy...

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29 September
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Walking-Dead
  |   Social Networks

Walking Dead

Social media is dead. That is what I found during  my half way around the world trip a couple of weeks ago. I had 40 meetings in 10 days. It was my version of a walk in the desert. I met people in music management,...

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24 June
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pick-axe
  |   Fans

The new gold rush

Back in the early days of MySpace it used to be so annoying to find that as an artist someone had already highjacked your page. Not much has changed since then. Although some social networks now make it possible to stake out an official page,...

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01 May
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heartbroken
  |   Facebook

Falling out of LIKES

Amazingly, there are still those out there wedded to sending their fans to Facebook for a little tête-à-tête. Even faced with the evidence that fans no longer see their posts, artists, athletes, brands and celebs continue to spend time and money on managing pages and...

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25 March
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michaeljordan
  |   Sport

90 million reasons

It's been more than 10 years since the legend Michael Jordan played professional basketball. And yet his brand today is even stronger than it was then  - if brand is measured by revenue generated. His brand partnership with Nike netted him $90 million in 2013,...

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06 March
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  |   Facebook

What’s up?

The value of a fan is up. Facebook just paid $45 per user to buy WhatsApp. A $19 billion purchase. But once again it is not you, the content creator, the brand who is being followed by fans, that is being rewarded. It is the...

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20 February
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when-harry-met-sally-meg-ryan-faking-orgasm-1989-movie-still-03
  |   Facebook

Faking it

It should be old news by now, but it is being treated as new news so I will jump right in. If you [still] have legitimate fans on Facebook, their value to you is declining every day. Not just because you can't reach them, but...

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13 February
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rose
  |   Social Networks

By any other name

Musicians, athletes, celebrity chefs - everyone with a large fan base is constantly reminded of how important their brand is. It is the currency of success. And yet it is hard to measure its value. It can be a combination of reputation, number of fans...

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10 February
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David Beckham's website
  |   Facebook

Losing face(book)

Apparently “Ideas, like diseases, have been shown to spread infectiously between people before eventually dying out, and have been successfully described with epidemiological models," claim the authors of a paper entitled ‘Epidemiological modelling of online social network dynamics.’ They applied the model of disease - ...

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24 January
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