It should be old news by now, but it is being treated as new news so I will jump right in. If you [still] have legitimate fans on Facebook, their value to you is declining every day. Not just because you can’t reach them, but because if you have ever paid to promote your page through Facebook, OR if you have purchased fake Likes through some service or another, then you have even less chance of reaching your real fans, the people that really Like you. That is the conclusion of the research done and presented in this video. It is a must watch!
Facebook has had a good run. It has helped a lot of us to get in touch and stay in touch. But all good things must come to an end. Maybe this is just another love story gone bad. We all fell in love with Facebook and, as we know, everlasting love is rare. A romance is hard to let go of. It becomes a part of our identity, and no one wants to disassemble themselves. So we just hang on. For awhile we might even fake it. And the other party, nervous too about the possible end of the relationship, hangs on in his/her own way, bringing flowers or cooking an intimate dinner for two. We create facades designed to make it seem as if everything is ok.
We pretend that Facebook is what it once was. We want to remain blind to the reality. Facebook pretends that it is what it used to be, that their mission is helping us to connect with each other. They hope we won’t notice the cheating and slinking around, the new algorithms that don’t let us see all of our friends’ posts (in the name of what’s best for us), that don’t let your fans see your posts. So it should be no surprise that Facebook charges you for fake Likes so that you will have more [fake] people that you can advertise to (paying for promoted posts or ads to your existing fans). They have sunk just this low.
As we all know from that famous scene in When Harry Met Sally, women can fake orgasms and men can fake relationships. Now we know that Facebook can create fake Likes and we can fake liking Facebook. So isn’t it time to stop faking it? Time to enter into authentic relationships with the people we like and the people who like us? It’s really not that hard to stop faking it. Creating a direct connection with fans, without any third party intermediary, simply means having your own mobile fan app and opening a two-way communication between you and your fans. Back to true love and… digital devotion.