Amazingly, there are still those out there wedded to sending their fans to Facebook for a little tête-à-tête. Even faced with the evidence that fans no longer see their posts, artists, athletes, brands and celebs continue to spend time and money on managing pages and posts that will never be seen. Facebook had to make a living, had to figure out a way to take your friends and fans and turn them into money for their founders and investors. Who would begrudge them that? The more important question is why aren’t you doing it for yourself.
New research shows that only 2% of the posts from people with more than 500,000 fans on Facebook are seen by fans. If you don’t believe me, check this out. A picture says a 1000 words. This picture says hundreds of millions of Likes are now useless. You could try paying to boost your posts, but then you might get just get Likes from new fake friends.
Your fans still love you, but they just can’t find you (or at least not on Facebook). You have fallen out of Likes. As your reach to fans has now plunged into what can only be called a sea of ignominy, there is really only one thing to do. You have to make yourself available again. Think of it as getting back on the saddle after you’ve fallen off your horse. Your love affair with fans on Facebook might be over, but there is new love out there. Forget the Likes. Go for digital devotion!
You’ve got to be where your fans are, put yourself out there where they can find you. Where would that be? Well, in their pockets of course! Nothing is closer to a fan than their phone. If you had your own mobile fan club app (like the ones we make for people with massive fan bases) then you’d literally be with your new (and old) Loves all the time. Forget about the Likes. They are a thing of the past. Focus on Love. Focus on digital emotion.
Falling out of Likes doesn’t need to be the end of the world. In fact, it can be the beginning of a whole new world. You can take your friends and fans with you everywhere. They can live in your pocket, on your phone. And then no one will ever be able to take them away. And you can live happily ever after in Love with your fans.